About the Project

The City of Green Bay has undertaken a process to develop a Downtown Master Plan.  The most recent plan for the downtown was developed in 1997, and the City identified the need to develop an exciting and supportable vision for downtown that is grounded in local opportunities and capitalizes on the growing momentum within the City.

The plan strives to develop a consensus-based vision for the downtown that will provide a realistic and achievable road map for the future.  The plan will address land-use, transportation, parking, and downtown character and aesthetics to achieve sustainable growth that is supported by the needs and desires of the community. The planning process will include a comprehensive approach to identifying and prioritizing downtown improvements with clear implementation strategies.

To assist in this process, the City has hired a team of consultants with a deep portfolio of developing successful plans for cities, corridors and districts.  A central tenant of team’s approach is the direct involvement of a variety of area stakeholders including employees, visitors, business owners and residents. The team will focus on fostering an open and positive dialogue about the future of Green Bay’s downtown. Direct involvement by community and steering committee members is welcomed and strongly encouraged.

Thanks to everyone who made it out to our final workshop and who has stayed involved in the process!  Stay tuned for the next steps in the master plan.  If you were not able to make the workshop, the presentation is below.

AuthentiCity: State of the Downtown Report (pdf)

AuthentiCity: Plan Recommendations Report – Part 1 (pdf)

AuthentiCity: Plan Recommendations Report – Part 2 (pdf)

AuthentiCity: Report Appendix (pdf)

December 12 Workshop Presentation (pdf)

October 16 Workshop Presentation (pdf)

August 29 Workshop Presentation (pdf)

June 27 Workshop Presentation (pdf)